FK supply managed to save 61% of admin hiring cost, save 83.33% time on data entry, and manage to scale his business!
Leong Tin Fui – Director of FK Supply
FK Supply is a fruits and vegetable supplier that has been using Food Market Hub for the past 6 months. The name FK is actually his father’s initials – Fui Keong. FK Supply was established in 1999 and has been supplying fruits and vegetables to restaurants for more than 20 years. 50% of their vegetables are imported from China, Vietnam, Thailand, Indonesia and Pakistan. Whereas the other 50% are farmed locally in Cameron Highlands, Ipoh, Slim River, Ulu Yam, and Klang.
To ensure consistent customer satisfaction, goods will be sent to their customers within 24 hours upon harvesting. He also requests that the farmers soak the goods in cold water to reduce heat and preserve freshness when the items arrive at their respective destinations. His bestsellers include Kang Kung, Bayam, and others. All goods in his warehouse are filtered one by one to discard parts that will affect the quality of their supplies. However, these unused parts are not simply thrown away but are donated to our national zoo. In a week, he donates 0.5-1 ton of food on average.
Discovering Food Market Hub
Tin Fui is usually occupied with operational work such as packaging the goods, filtering them, and unloading tons of goods from the loading truck. Usually, he settles paperwork from 6pm-12am. Since this part of the job is done on a routine basis, he hired a few app developers to automate this part, but these ventures weren’t successful. So when he stumbled upon Food Market Hub he was quite fearful of using it. However, His dad did encourage him to try new things, so he could learn from each experience. He also thought that there was nothing left to lose since productivity in the business is already at its lowest. Hence, he took that leap of faith and joined us.
After 6 months of using Food Market Hub’s solution he has:
1. Standardization of business operations
“The name of vegetables varies from one another, some use English or Cantonese, and it confuses them during the ordering process. Most of the time we will have to double-check if the customers are ordering the correct products.
Moreover, all customers communicate with different suppliers using different channels, so it is confusing for us and for them to track what they have ordered. Hence, after Using Food Market Hub, all our customers order under one platform, which makes both party’s lives much easier and the orders are much more traceable.
When ordering, they are able to view their purchasing history and reorder from there. It only takes a few clicks of a button, the selection of products will be 100% accurate. Moreover, with pictures in the app, it allows them to clearly identify what they are ordering, since some vegetables have different names, especially when you’re from different ethnic groups in Malaysia.” said Tin Fui
“Restaurants also order using different languages from FK supply, and they will have to manually translate them so that the person in charge of stock picking will understand clearly what has been ordered. Food Market Hub solves this issue by translating everything within the app so I don’t have to do the job.” Tin Fui claimed.
2. Sync of data
Tin Fui used to manually type attributes from the purchase order into the invoice. This process usually takes up to 5 minutes for an order, and when large orders come in, it may take up to more than 15 minutes per customer. Since it is hand-typed, this process is prone to errors in the data transition. With Food Market Hub, he can do the same thing, just by clicking on 2 buttons! An invoice can be generated in 10 seconds.
3. Saved time in data entry
Before using Food Market Hub, he used to allocate 6 hours of his time from 6pm-12am or even later just to settle his paperwork. However, since an invoice can be generated within seconds, he is able to complete everything within an hour! That is 83.33% of his time saved in a day! Now he can allocate the remaining time to focus on improving the quality of goods and ensure utmost customer satisfaction in his business.
4. Hiring cost saved
With less time needed to do the job, admins’ costs can be saved. He used to hire up to 5 admins to work the night shift till wee hours, but now, 2 admins are sufficient to complete all paperwork! That’s equivalent to 61% of his costs in admin hiring saved!
5. Scalability of business
Digitisation has made his business scalable as the productivity rate has been boosted tremendously. FK supply can now accept larger order quantities, and more paperwork can be settled with just a few clicks. “Even when I’m not around, someone else can easily finish my task for me,” said Tin Fui.
5. Overall customer experience improved
As a supplier, when customers are introduced to an app, they will be perceived as an advanced company. They also will not experience as many errors in receiving goods from FK supply since their data are well sorted out. They will also know for sure what items they’ve ordered because purchase history and pictures will be provided.
Challenges of using Food Market Hub
In the 6 months of using Food Market Hub, there were a few challenges along the way. “We experienced bugs in the system once in a while. However, their support system is an awesome bunch. I called them at night, after working hours and they were able to handle my situation right there and then.” said Tin Fui.
“Overall, Food Market Hub is a very user-friendly app to use and I would highly recommend other suppliers to use this app as well.” said Tin Fui.
To watch the full video of FK Supply’s interview on Facebook, click here.
Have you heard of Food Market Hub? Well if you haven’t, you’re missing out! But it’s never too late to want to modernize your F&B business.
Food Market Hub is a procurement and inventory management system that centralizes and digitizes your back end operations. Save time in data entry, unravel hidden food costs and eliminate food wastage just by using our app today!
Log on to www.foodmarkethub.com to find out more!